Editorial Policies

The Marquee Yearbook adheres to the following codes of journalistic ethics:

The Marquee Yearbook adheres to the following editorial policies:

“Congress shall make no law…abridging the freedom of speech, or of the press….”

-The First Amendment to the Constitution of the United States of America

“The vigilant protection of constitutional freedoms is nowhere more vital than in the community of American schools.”

-Tinker v. Des Moines Independent Community School District

The Marquee Media Editorial Policy pertains to all Marquee media, including the website dsoayearbook.com, any Marquee-affiliated social media, and commercials aired through DSOA Today on YouTube.

Because school officials do not engage in prior review, and the content of the Marquee Yearbook is determined by and reflects only the views of the student staff and not school officials or the school itself, its student editorial board and responsible student staff members assume complete legal and financial liability for the content of the publication.

FREEDOM OF THE PRESS

As it is essential to preserve the freedom of the press in order to preserve a free society,

The media will serve the best interest of the students and faculty of Alexander Dreyfoos School of the Arts, keeping itself free from any commercial obligations distracting from this purpose; this is defined by the media itself;

Any decisions affecting the publications on all levels will be made by the editorial board, the adviser is allowed to give legal advice and his/her opinion, but the final decision rests in the hands of the editorial board;

Only the editorial board may prevent material it judges to be in violation of the media editorial policy, from being printed;

All media will vigorously resist all attempts at censorship, particularly pre-publication censorship;

All media retain the right to publish any and all material attained through an interview by a staff member of the publications staff, holding that the interviewee was made aware that the information could be published in any form at any time;

All student media referenced in this editorial policy are designated public forums;

Student journalists may use print and electronic media to report news and information, to communicate with other students and individuals, to ask questions of and consult with experts and to gather material to meet their newsgathering and research needs;

Marquee and its staff are protected by and bound to the principles of the First Amendment and other protections and limitations afforded by the Constitution and the various laws and court decisions implementing those principles;

The student publication staff has authority over the copyrights owned by or licensed to the publication.

Marquee will not publish any material determined by student editors or the student editorial board to be unprotected, that is, material that is libelous, obscene, materially disruptive of the school process, an unwarranted invasion of privacy, a violation of copyright or a promotion of products or services unlawful (illegal) as to minors as defined by state or federal law;

Definitions and examples for the above instances of unprotected speech can be found in Law of the Student Press published by the Student Press Law Center.

THE EDITORIAL BOARD

The editorial board will consist of all student staff editors.

The editorial board decides on all decisions that pertain directly to the Marquee media and their interests.

No member of the editorial board shall have more than one vote on the board.

All members of the editorial board and the adviser will elect a replacement for board members who have been dismissed.

All members of the editorial board are expected to know their duties and jobs in the room and must understand the consequences of not fulfilling said jobs.

The student editor and staff who want appropriate outside legal advice regarding proposed content – should seek attorneys knowledgeable in media law such as those of the Student Press Law Center. Final content decisions and responsibility shall remain with the student editorial board.

The duly appointed editor or co-editors shall interpret and enforce this editorial policy.

III. THE ADVISER

The adviser is a professional teaching staff member and is in charge of the class just as in a conventional classroom situation.

Is a certified journalism teacher that serves as a professional role model, motivator, catalyst for ideas and professionalism, and an educational resource.

Provides a journalistic, professional learning atmosphere for students by allowing them to make the decision of content for the media and ensuring the media will remain an open forum.

Guides the newspaper staff in accordance with approved editorial policy and aids the educational process related to producing the newspaper.

May caution, act as legal consultant and educator in terms of unprotected speech, but has no power over censorship or veto except for constitutionally valid reasons.

Will keep abreast of the latest trends on journalism and share these with students.

Will submit the school newspaper, yearbook, podcast, and online content produced by the students to rating services and contests in order for the school publications staff to receive feedback.

Will forward any received correspondence and/or information to the appropriate editors.

Will provide information to the staff about journalism scholarships and other financial aid, and make available information and contacts concerning journalism as a career.

Will work with the faculty and administration to help them understand the freedoms accorded to the students and the professional goals of the school publications.

The adviser will not act as a censor or determine the content of the yearbook. The adviser will offer advice and instruction, following the Code of Ethics for Advisers established by the Journalism Education Association as well as the Canons of Professional Journalism. School officials shall not fire or otherwise discipline advisers for content in student media that is determined and published by the student staff

THE BUILDING ADMINISTRATION

The Dreyfoos administration will provide the students of The Marquee with a qualified journalism instructor to serve as a professional role model, adequate classroom equipment, and space for a sound journalism program.

The Marquee administration will offer equal opportunity to minority and/or marginalized students to participate in journalism programs.

Dreyfoos administration is not required to view and approve publication content before publishing.

INTRODUCTION

All content decisions will be made in occurrence to the following provisions, while keeping in mind that the overall purpose, role and goal of all Marquee Media is to

Inform, interpret, and entertain their viewers through accurate and factual reports, where information has been thoroughly gathered and information has been completely verified;

Serve as an educational laboratory experience for those on staff;

Be accurate, fair, and impartial in its coverage of issues that affect the school community;

Dreyfoos Media will not avoid publishing a story solely on the basis of possible dissent or controversy;

Cover the total school population as effectively and accurately as possible;

The staff of Marquee Media will strive to report all issues in a legal, objective, accurate and ethical manner, according to the Canons of Professional Journalism developed by the Society for Professional Journalists. The Canons of Professional Journalism include a code of ethics concerning accuracy, responsibility, integrity, conflict of interest, impartiality, fair play, freedom of the press, independence, sensationalism, personal privacy, obstruction of justice, credibility and advertising.

REGARDING PROFANITY

The media will not print unnecessary profanity.

The editorial board will make the decision on whether content is considered profane or whether it is a cultural or non-vulgar slang term.

The editorial board reserves the right to edit quotes for unnecessary profanity or unnecessarily offensive words, quotes that have been edited will be noted accordingly when published.

Any edited quote will be read back to the source prior to publishing and sources will have a chance to make changes.

Staff interviewers have the right to ask a source when necessary to repeat a quote without the use of profane language.

REGARDING STAFF WRITING

All writing in the media will be written by students of the journalism program and will not be accepted otherwise.

Dreyfoos students outside of the media staff will have the opportunity to submit writing to the media.

Any writing submitted from an outside source for use will be accepted upon request of the editorial board or when open opportunities arise, and will be viewed by EICs and adviser for verification.

Any material submitted from an outside source can be edited by the editorial board and must comply with this policy.

Writing must be the original work of the writer and not previously published in any publication, unless otherwise specified by the adviser and EICs.

REGARDING CONTROVERSIAL ISSUES

All coverage of controversial issues will occur upon a timely subject.

All sides of the issue will be presented and reviewed so as to refrain from any bias, with exception of opinions.

In news, all sides of a school, community, city, state, national, or international political issue will be presented factually so as to inform rather than promote or endorse.

The media will not publish material that is unnecessarily obscene, libelous, unwarranted and invasive of privacy.

The media will not attack

If question on the veracity of publication persists, the issue will be brought to the editorial board who must consider the following questions before publication of the piece:

Why is it a concern?

What is it’s journalistic purpose?

Is the information accurate and complete?

Are any important POV omitted?

How would we feel if the story was about ourselves or someone we know?

What are the consequences’ of the publication?

Is there a logical explanation to anyone who challenges issue?

Is it worth risking our credibility?

What are the alternatives?

REGARDING BYLINES

All articles, graphics, photos, art, columns, pages, reviews, and other material creatively conceived, with exception to staff editorials, mug shots and cut-outs will be bylined with the producer’s name.

All bylined writers will be held accountable for their work.

When more than one person has contributed creatively to a piece of work, any person who has contributed to the work must be bylined as a producer.

REGARDING NEWS AND FEATURES

The media will specialize in and emphasize on informing their readers of school news and unique students of the Dreyfoos community.

The media will cover community, state, national, and international news if it is directly relevant to the school community, and includes local angles.

The media will strive to provide coverage to all school organizations and functions.

When faced with the undesirable news such as student or staff or faculty crimes, the publications will endeavor to publish the facts correctly, explain the issue, and put a stop to any speculative stories that inevitably develop.

Major district issues and news will be priority over school news (these major issues will be decided by the editorial board).

REGARDING DEATHS

Any current student, staff member, faculty member or building administrator that passes away during the year will be recognized in the school media.

The media will publish factual information (date of birth, date of death, survivors, organizations, hobbies, interests) regarding the person.

The school media will work to obtain permission from the deceased’s family before publishing any information regarding the cause of death, if permission is not granted, the editorial board reserves the final say in publication of cause of death. Suicide will not be listed as a cause of death.

The school media will treat all deaths in a tasteful, respectful way.

An edition, or portion of an edition, should not be dedicated to or in memory of the deceased.

REGARDING ILLUSTRATIONS, PHOTOGRAPHS, GRAPHICS, ETC.

All bylines will record the who and other necessary information in the photo.

All photographs must be captioned and bylined, with the exception of mugs and cutouts.

Bylines are required on all online photos and galleries.

Any photographs taken for Marquee media or using Marquee equipment are property of the Marquee.

Any photographs that contain any inappropriate attire or actions must be reshot.

Artwork represents the interpretations of the artist, not necessarily of the staff or Dreyfoos.

The publications will not publish any photos, illustrations etc. that ridicule, demean, or misleadingly represent any individual or group.

Electronic manipulations changing the essential truth of the photo or illustration will be clearly labeled if used.

REGARDING ERRORS

Concerns about errors in the school media may be submitted through the adviser.

The editorial board retains the right to determine whether, in fact, an error has been made.

Known and or found errors that are brought to the attention of the school media will be addressed regardless if realized by author, audience, or staff member.

Staff members will strive to correct errors prior to publication; however, if the editorial board determines a significant error is printed, the editorial board will determine the manner and timeliness of a correction.

Major corrections are determined by the editors and adviser.

L: REGARDING ADVERTISING

The publications will not accept advertising for products that are illegal for minors to purchase and/or use.

Students not of legal age whose photographs appear in an advertisement of the publications are required to sign a model release form, as well as their legal guardian.

The publications will not accept personal or classified advertising.

All ads need to be approved by the editorial board, any ad not deemed appropriate by the board will not run.

The publications will cease to publish advertising of any advertiser that does not meet payment obligations specified.

Advertising that appears in the media is not necessarily endorsed by the media or its staff members, editorial board or adviser.

M: REGARDING DISTRIBUTION AND CIRCULATION

Daily updates will be made to the website throughout the week during the school year. While less frequent, updates will be made to the site during breaks.

Advertising revenues and fundraising are to be used to pay for the school media printing costs, supplies and other media expenses.

All budget surpluses are to be used for future production of the school media.

The school yearbook will come out towards the end of the school year, unless specified otherwise by the adviser and editorial board.

N: INDIVIDUAL PORTRAIT POLICY

Senior portraits must be taken by a company specified by yearbook staff.

All senior portraits must arrive to the yearbook staff by the posted date.

Any senior who fails to get their yearbook portrait taken by the senior photographer contracted by the yearbook staff, will not be pictured in the yearbook senior section.

Portraits provided by the school photographer will be used for students in grades 9-12 and for the faculty members. Because of plant deadlines and the possibility of students missing portrait day, the yearbook staff is not responsible for unavailable portraits of students.

The grade placement of student portraits will be determined by the student’s first semester status.

Grade designations will only be changed with written permission by student, student’s parent, and a member of the administration.

Photo omissions will only occur for students or faculty with written permission by the student and a member of the administration.

The editorial board reserves the right to review or omit questionable or inappropriate portraits.

Portraits will consist of one individual only. No other persons or props are permitted.

O: GROUP PORTRAIT POLICY

Any groups with school sponsors are eligible to take a group photo for the yearbook.

Yearbook will cover school sponsored, board approved, and established clubs/sports. All other sports or clubs will be reviewed by the editorial board.

The editorial board reserves the right to review or omit questionable or inappropriate portraits.

Portraits will consist of group members and sponsors only. Props are not permitted without prior approval.

Face painting in group portraits is not permitted.

R: SOCIAL MEDIA

Social media will be used to promote Marquee media, to promote published content and to engage the Dreyfoos community.

The editorial board reserves the right to remove comments that violate any provisions hitherto outlined by this policy.

Information posted on social media platforms should be held to the same standard as all other reporting in terms of information gathering and fact checking.

The official social media accounts should avoid promotion of events and remain objective, reporting what is fact. Reporters using personal social media to cover events should do the same.

Information gained through social media channels should be verified through multiple channels before passing it along to others.

Audience engagement through social media should be done in a professional manner.

Staff members using applications to post updates to social media accounts should have separate applications for their personal account and for the school media accounts. This will limit the chance of a post being sent from the wrong account.

Transparency is important. Mistakes made on social media posts should be corrected as soon as possible and any deleted posts should be acknowledged in subsequent postings.

S: PUBLIC RELATIONS

The goal of media marketing is to promote and expand the media viewing audience.

The public relations team will work with all aspects of the media.

Contests are run by members of the staff and regulated by the school’s marketing team and EICs.

Every contest must have its own set of rules which will be posted in a place visible to the student body and contest participants.

All contest rules will be posted online.

All contest rules are to be tailored and agreed upon by the editorial board before start of contest.

Members of media staffs will not be allowed to enter or win contests put on by the publicity team.

The publicity team will work to attend all major events held by the district or school with the intent of promotion.

All events or important dates known by adviser, staff members or editorial board will be passed along to the Director of Marketing.

The Director of Marketing will work to create a marketing team for each new event.

Ad trade-outs are regulated by the Business Manager and Director of Marketing, ad tradeouts are given on a 1 for 1 basis.

The Director of Marketing will work with the web team to promote the publication through outside sources such as Facebook or Twitter.

T: PRIOR REVIEW POLICY

Sources will be able to have quotes read back at the time of interview or at reporter’s initiative.

Sources will not be able to arbitrarily demand to read the reporter’s completed story and then perform editing tasks on that story.

The media reporters will endeavor to include the name and identity of all sources if the reporter believes that doing so will not result in endangerment, harassment or any other form of undue physical, mental, emotional anguish for the source.

The media reporters will not, within all boundaries of law, reveal a source who asks to remain nameless.

All media interviewers will respect the interviewees rights to have information remain “off the record” if the fact is known before giving the information to the interviewer.

The media will not be reviewed by anyone outside of the editorial board aside from the adviser prior to its release to the public, the adviser is allowed to review the publication, but not required to, for the sole purpose of acting as legal consultant and educator in terms of unprotected speech; the adviser reading content is not considered prior review unless he/she makes changes or directs changes.

U: STUDENT & STAFF PUBLICATION POLICY

All students and staff of Dreyfoos are eligible for publication in the Marquee student media.

Any student or staff member wishing to ‘opt out’ of being published in the student media needs to fill out the appropriate ‘opt out’ form with the guidance office and alert the student media adviser of plans to ‘opt out.’

All efforts will be made to keep students and staff who have ‘opted out’ of coverage from publication in the Marquee Media

VI: STAFF POLICY FOR SELECTION AND DISMISSAL

EDITOR AND STAFF SELECTION PROCESS

Editors in chief and other editor level positions are chosen by faculty adviser, and the previous year’s editors in chief.

New and returning staff are judged by application, previous work, potential and perquisite class work.

Applicants are not turned down because of age, race, sex, religion, mental or physical handicap that do not impair editorial responsibilities.

REGARDING STAFF DISMISSAL

All individuals involved with Marquee media are considered a team, each member is expected to complete all assigned stories, pages, photos, etc. on or before the assigned deadline. Staff members, including editors, may be dismissed from their positions and/or the publications staff itself if any of following violations occur:

continuously missed deadlines (dismissal procedures will take place by choice of adviser and EICs)

Plagiarism

Quote falsification

Vandalism or theft of publication equipment

Continuous negative or pessimistic attitude toward staff member or adviser

Failing to fulfill job as outlined in job description

Major infractions will result in immediate dismissal from staff duties and dismissal from class and staff at the end of semester(major infractions include but are not limited to following: plagiarism, vandalism, theft).

Minor infractions will be given a written warning for the first one. The second one is immediate dismissal from staff duties and dismissal from class and staff at the end of semester.

Warnings will be written and signed by the adviser and editor-in-chiefs, as well as staff member in question.

Each member of the editorial board and adviser will attend a meeting with potentially dismissed students to discuss the issue, and the adviser will make the final decision.

The academic nature of the school newspaper class allows removal of editors or staff members when school and or established media policy is violated.

The above list infractions could all result in dismissal however, staff dismissals are not limited to the listed infractions.

Dismissal procedures are reviewed and approved by the editorial board

The dismissed staff member may appeal their dismissal in writing to the editorial board within three school days following dismissal

All dismissal appeals will be directed to the building principal and the editorial board

VII. QUERIES

Questions or complaints concerning material published in the media should be made in writing to the editor in chief(s) who will present the concern at the next scheduled editorial board meeting.

Complaints and suggestions may be emailed to [email protected]

Resolutions will be made within limits of deadlines.